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Wella Color Charm Demi Activator: The Developer for Demi-Permanent Color
The Wella Color Charm Demi Activator (15.4 oz) is the processing lotion made to be mixed with Wella Color Charm demi-permanent hair color. It activates the color formula so it deposits evenly and develops the shade a stylist has chosen, without lifting the client’s natural hair color.
How Stylists Use This Activator
Demi-permanent color relies on a gentler developer than permanent color, and the Color Charm Demi Activator is formulated to work with the Color Charm demi-permanent line specifically. Mixing ratio and processing time should always follow the instructions on the product’s own packaging and color chart for the shade being used, since these can vary by formula. Keeping a fresh bottle of activator on the color bar means a colorist is never caught without the right developer mid-service.
Shop More Wella Professional Color
Paul’s Beauty Warehouse carries the Wella Color Charm line and other Wella professional color products for salons across Maryland, Virginia, and Washington DC. Browse our Wella selection to keep your color bar fully stocked.
